People always ask me, “Joel, who are you and what do you do?”

Instead of continuously telling my story (which I love doing) I decided to one day write it down.

When I finished writing, I realized that my story was no different than most nearly everyone that I was talking to. I wasn’t any more special than the next person. 

You be the judge…

My story

It all started at a time where I thought I had it all.

I have spent years studying and learning human behavior. Initially, my reasons were selfish.

I hated the person I had become. On the outside I looked like I had it all:

  • A wife
  • A nice house
  • A good job
  • Nice cars to drive
  • Money

Inside, I was dying. Through all my achievements, I had lost sight of who I was and worse yet, I didn’t know how to find him again.

I was always told that I needed to align myself with society and do as society does. So, in an effort to fit in, after high school, I applied to university. I didn’t exactly know what I wanted to do, but I knew that I was “supposed” to be there.

I would take the only thing that made sense to me, Fine Arts.

Just over the half-way point of my 4-year degree, I knew that I was doing the wrong thing. It wasn’t for me.

Not wanting to disappoint my family who was very supportive of me being at university, I finished up my degree, only achieving a mediocre Grade Point Average.

After University I turned my part-time job into a full-time job. I spent the next 8 years patrolling the aisles of a local pet store. Don’t get me wrong, I love animals and I think that’s why I stayed for so long, but it wasn’t for me. I couldn’t see myself doing that until I was 75.

One evening I went home and had a conversation with my girlfriend, now wife, and asked her if she would be willing to relocate to another city in Canada. Without thinking twice, she said “yes”. I applied all over the country in hopes of landing my dream job.

Within 2 months of applying and 3 successful interviews later, my girlfriend and I learned that we would be moving. I was a young kid at this point, and while I was very excited, I was a little bit nervous for my future.

I was giving up everything that I had ever known, about to embark on the greatest challenge of my life.

The first 2.5 years of the job was magical. I thoroughly enjoyed what I was doing, and my girlfriend, now fiancée, and I had become best friends. On the job front, I was winning numerous awards including “Top Salesman in the Country”. I was on top of the world.

Things began to change for me.

Something changed internally. Just like everything else I had done up to this point, I stopped enjoying what I was doing. Frustrated, I began to look inside to figure out what was going on.

I didn’t like what I found.

I learned that it didn’t matter that I was winning awards, whom I worked for or how much money I made. I was being dishonest with myself every day when I left my house.

In a moment of great clarity, I knew that I was destined to be more than I was. All I had to do was figure out what my calling was and to make a living at it.

As I attempted to figure it out, I found it easy to dream up of all the things that I wanted in life, but when it came time to taking action, I fell short.

Tony Robbins once said something that has resonated with me since the day I heard it.

“Change happens when the pain of staying the same is greater than the pain of change.”

I will be forever haunted by one fateful day.

During my time with the company, I was a Sales Representative. I traveled all across the country teaching, training and selling. Because my job was not stationed in any one city, I spent three weeks of every month on the road, living in hotel rooms.

At first, this was fun. I traveled everywhere I wanted to travel, saw so many things and places, and met some really amazing people.

What more could a young man want?

Eventually, it became Hell.

One evening, while in my hotel room, I received a call from my wife. She phoned me to tell me about the pain she was in. We had a conversation, came up with a solution and said goodbye.

Over the course of the next 4 hours, I received 3 more calls, the last of which was her explaining that she was in the hospital and about to undergo emergency surgery.

Immediately, I called my company looking for a way to get home. I won’t go into detail, but I wound up stranded.

After scrambling to find a way home, I made a vow to her that this would never happen again.

How could I let it happen again?

In my mind, I had failed her as a husband.

I promised to take care of her in sickness and in health and I wasn’t there when she needed me.

Suddenly the urge to do something and be something more exploded in my mind. I now fully understood what Tony Robbins was saying in the quote above.

That pain of staying the same was now greater than the pain of change.

I transformed my life completely and now I help others do the same.

I realized that I was not alone in the world. Somewhere else, there was some just like me who wanted more for themselves but was either:

  1. afraid to take the necessary steps to get there
  2. unsure of how to transform themselves
  3. needed the kick in the ass that I got

Before you get all excited, understand that I can help you only if you want to help yourself. That is, you must be willing to put in the work required (and there is a lot of work required). If this thought scares you, save yourself the trouble and go back to whatever it is you are doing.

If this thought excites you, do two things:

  1. Email me at info@joelascott.com so we can arrange a call to figure out what your desires are and how to get there
  2. Subscribe to this blog. Each week I post interesting and exciting ways in which you can turn your life around. In fact, if you have a year or so, don’t email me. Just wait around for the blogs to come out and they will teach you what you need to know. If you’re like me, you won’t want to wait a year.

Cheers to your success,



Before You Go, Take My Book With You

Get Everything You Want In Life
1. How to overcome risk

2. How to get others to do what you want

3. Which books you should read right now

​4. How to become the person you want to be

​5. What you can do right NOW to get you there

Perfect, Thanks
Joel a Scott

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